At Lansinoh, we believe that when mothers thrive, we all thrive. The journey into motherhood is a sacred bond that connects all mothers—present, past, and future. As long-time supporters of this journey, we are here to remind you that you are never alone. We stand with mothers, celebrating their strength and resilience every step of the way. Our mission is simple: to be an ally to mothers in every moment of their journey. From the joys of new life to the challenges of sleepless nights, we see you, we hear you, and we’re fighting for you. We understand the toll motherhood can take—physically, emotionally, and mentally—and we are committed to offering the support and high-quality products you deserve.

At SoKind, we celebrate the strength, beauty, and resilience of women, especially during life’s most transformative moments. Rooted in Scandinavian values, our mission is to create gentle, eco-friendly skincare that supports women through every stage of their journey—from pregnancy to the everyday demands of modern life. Every ingredient is carefully chosen, not just for its purity and safety, but for its ability to care for both skin and planet. We’ve designed our products to be as kind to your skin as they are to the environment, offering solutions that soothe, nourish, and protect. Whether it’s alleviating the discomfort of stretched skin, hydrating and revitalizing tired skin, or providing a moment of calm amidst life’s busyness, our products are here to help.

RoseTulips’s vision is to be more than a tea company, it’s an invitation to slow down, reconnect with yourself, and embrace self-love. Motherhood is the most profound love I have ever known—fierce, all-encompassing, and beautifully selfless. But I also realized that to give my baby the care and devotion it deserves, I must take care of myself first. It’s in those quiet moments, with a warm cup of tea in hand, that I can recharge and pour from a fuller cup. At RoseTulips, I pour my heart into creating blends that honor and support mothers during this incredible journey. Whether it’s soothing the body after birth or providing a calming moment amidst the chaos of new life, these teas are here to remind every mother of her own strength, beauty, and worth.

How About Mom was created to provide essential support for mothers during pregnancy and their first year of motherhood. Frederieke and Anna, both mothers of two, noticed the absence of resources supporting maternal health and addressing the real, often uncomfortable aspects of motherhood, both physically and emotionally. Inspired to develop an app offering reliable information, honest stories and daily inspiration for mothers, they've created a space where mothers can find answers and support. How About Mom works with over 50 medical experts to provide accurate, practical advice. The app helps mothers navigate the complexities of early motherhood, answering questions like “Is it normal that…?” It also encourages open discussions about postpartum recovery, mental health, and other often-taboo topics. How about mom’s mission is to ensure that mothers feel seen and supported, with access to resources that promote their well-being.

As a proud mom of two sons, breastfeeding was one of the most rewarding experiences of my life, but I quickly realized there was a lack of comfortable and functional nursing wear, so I created PrettyMum. PrettyMum was born in 2000, making it one of the first online stores in the Netherlands dedicated to pregnant and breastfeeding moms. As an active volunteer with “Vereniging Borstvoeding Natuurlijk,” I led informational meetings for expecting and new parents and learned that many mothers shared my struggles with breastfeeding. PrettyMum was created to make breastfeeding easier for mothers by providing the right tools and guidance. Motherhood transformed my career, taking me from a Film/TV producer to running one of the first maternity and nursing webshops. At PrettyMum, we aim to offer moms the comfort, support, and confidence they need during their breastfeeding journey and beyond.